Ad man William Bernbach developed a number of famous campaigns. For our purpose today, his most important is that for Levy’s bakery.
the second cup — the cup of redemption — כוס גאולה
Think of each cup of wine as a toast to the generations of our people who committed themselves to the struggle for liberation in their own day.
With the second cup of wine we recall the second promise, the second stage, of our redemption, the actual rescue from […]
We each need to learn different things at different stages of our lives.
Pharaoh was unwilling to release his labor supply.
Pharaoh thought himself a god. He believed he could do whatever he wanted to with individuals or entire peoples. He needed to learn the difficult lesson: there exists a Source of Power beyond the self.
A series of signs appeared, […]
how could so many people leave at one time?
Amazingly, in our own day we have already forgotten that “Hundreds of thousands of… refugees streamed homeward…” [Rwandan refugees; James C. McKinley Jr. of The New York Times in the Los Angeles Daily News. Saturday, November 16, 1996.] Refugees all over the world seek shelter and comfort.
And when […]
polity not piety™
Yes, that’s a “trademark” symbol there. Why not? I continue to tell people that I came to the rabbinate out of “polity” not “piety”. My involvement was as a community organizer. A quick check on Google indicates that I’m nearly the only person to have used it… and, at that, significantly more frequently.
Our father died 25 years […]
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